Assoconcerti, a New Promoters’ Association, Was Launched in Italy
Some of the biggest players of the live music industry in Italy did not approve the appointment of the new president of Assomusica, by then the only major association of promoters. So they founded their own
Ph. Magnus Lunay / Unsplash
Last month, Carlo Parodi was appointed president of Assomusica, by then the only major association of promoters in Italy. Being the founder of Flowers Festival and Turin’s live music club Hiroshima Mon Amour, Parodi comes from an “indie” background. This created friction with some of the biggest players of the live music industry in Italy, who supported Bruno Sconocchia instead.
The split was just a matter of time. On Thursday, June 15th, a press release announced the formation of a competing association called Assoconcerti.
About Assoconcerti
The new association includes big names such as Live Nation, Friends & Partners, Vivo Concerti, Trident, Vertigo. But also A.C, Ambaradan, BPM Concerti, Color Sound, Comcerto, DI & GI, Esse Concerti, FVG Live, G.F. Entertainment, Gruppo Carramusa, Habita, International Music and Arts, Master’s Voice, Musica Grandi Produzioni, Producteam, Show Net, Sol Eventi, Studio’s Programmazione Spettacoli, The Base, Zed Entertainment’s World.
Sconocchia, who guided Assomusica from 2005 to 2009, is the president of Assoconcerti. Renowned manager and promoter, he worked with some of the biggest Italian artists of all time, such as Fabrizio De André, Gino Paoli, Ornella Vanoni, Zucchero, Pooh, Lucio Dalla.
Assoconcerti will “represent and assist the operators of live music in terms of legislation, negotiations, trade union, facilitating relations with institutions and both public and private organizations.”
Carlo Parodi and Assomusica
Parodi’s appointment as president of Assomusica followed the premature death of the former chairman, Vincenzo Spera. He is the sixth president of the association.
Contextually, the new board of directors was elected. The new members are Vincenzo Bellini, Paolo De Biasi, Fulvio De Rosa, Giuseppe Gomez Paloma, Giampaolo Grotta, Rita Zappador.
“It is with a sense of pride, but also great responsibility and commitment, that I accept this role and the trust that the new board of directors and I received,” said Parodi. “The most complex matters will be pursued immediately, with special attention. I’ll try to give my contribution and interpret all the necessities of a vibrant and articulate industry such as the live music business. We left the pandemic behind. It demonstrated the complexity of this sector and the fact that, in order to be strong, Assomusica, needs to be united. Maybe that’s one of the most important aspects of Vincenzo Spera’s legacy.”
